Benchmark engineers and consultants

Transforming an engineering and construction brand with premium design, seamless functionality and intelligent UX.

The brief

“Engineering trust in a digital-first market.”

Benchmark Engineers and Consultants Limited (BECL) is a powerhouse in the Nigerian engineering space, providing critical data for Front End Engineering Designs (FEED) and large-scale construction. Despite their technical excellence, their brand identity didn’t reflect their status as an industry leader. They needed a digital home that could communicate complex technical services—from geotechnical surveys to structural lab testing—to high-value clients in the Oil & Gas and Government sectors.

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Role

  • Design Director
  • UI/UX Designer
  • Web Designer
  • Brand Strategist

THE STRATEGY: ARCHITECTING INFORMATION

The Challenge: How do you organize a multi-disciplinary firm with six distinct sub-sectors (Geotechnical, Structural, Geo-Environmental, etc.) into a cohesive digital experience?

My Approach:

  • Service-First Architecture: I moved away from a “company-centric” site to a “solution-centric” one. I designed a clear, tiered navigation that allows a Project Manager to find specific lab testing or structural data in two clicks or less.

  • B2B Authority: The engineering industry relies on integrity and precision. I pivoted the brand’s visual language toward a “Clean Tech” aesthetic—using a professional color palette and high-density typography to mirror the accuracy of their engineering data.

BRAND IDENTITY & UI DESIGN

I led the redesign of the visual assets to ensure they felt “Structural.”

  • The Website (UI/UX): I designed and launched benchmarknigeria.com with a focus on Conversion and Clarity. I implemented a “Request a Quote” and “Free Consultation” funnel directly into the hero sections, turning the website from a static brochure into a lead-generation tool.

  • Content Strategy: I structured the service pages to act as technical primers, ensuring that even complex services like Geophysical Surveys were accessible while still speaking the language of industry experts.

  • Visual Systems: I ensured the branding was “site-ready,” meaning the visual identity translates perfectly from a digital screen to a physical site safety vest or a structural report document.

The Impact

Three Core:

  • Digital Authority: Established a professional digital footprint that now serves as the primary verification point for international Oil & Gas tenders.

  • User Experience: Reduced “Information Fatigue” by streamlining the service catalog into six clear pillars, resulting in a more intuitive user journey.

  • Lead Generation: Integrated a direct communication pipeline between potential clients and the BECL project management team.

Key Competencies Demonstrated

Strategy & Leadership

  • Project Lifecycle Management
  • Stakeholder Management

Creative & Design

  • Brand Identity & Visual Systems
  • UI/UX & Web Development

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