Tailor-made Adventure Experiences That Provide Deep-Seated Answers

Over the years, the travel industry has been marketed as an ‘escape’ from the bustles of life. At Zaam we changed the narrative. Zaam offers not an escape but a gateway into a realm where answers to questions that sit deep within the human soul is received. 

Role

Creative Project Manager, Web Designer

Date:

August 2021 – November 2021

Client

Zaam Tours

Deliverables

User Research, Competitive Analysis, Website Design

Problem

Zaam Tours, an Afro-centric travel company, needed a website that authentically captured its adventurous ethos while promoting its diverse offerings. These include “Go-Dutch” group trips, bespoke honeymoon planning, corporate adventure experiences, and their signature service of connecting the Black diaspora to Africa. Their goal was to create an engaging platform that seamlessly blends functionality with their core mission: fostering exploration and connection through curated, adventure-packed events.

Solution

We designed a dynamic and visually captivating website for Zaam Tours, blending intuitive UX/UI features with bold, adventure-driven branding. The platform highlights their diverse services, with tailored sections for group and solo travelers, couples, and corporate clients. Special emphasis was placed on showcasing their unique “Go-Dutch” trips, personalized honeymoon packages, and transformative diaspora connection journeys. Each page incorporates an adventurous flair, aligning with Zaam Tours’ emphasis on creating memorable, exploration-filled experiences.

Value Delivered

The redesigned website successfully positions Zaam Tours as a premier provider of Afro-centric travel experiences. With vivid visuals, immersive storytelling, and user-friendly navigation, it invites users to embark on group adventures, plan dream honeymoons, or book team-building corporate trips. The integration of curated adventure elements throughout the platform enhances its appeal, ensuring that visitors are inspired to explore, connect, and discover with Zaam Tours.

The Approach

As a design and digital experience partner for Zaam Tours, we aimed to bring their spirit of adventure and connection to life through a human-centered website design. Our approach focused on making the user journey seamless while highlighting the company’s Afro-centric values. Using modern, adventure-inspired design elements, a clean and engaging visual style, and a thoughtful balance of vibrant colors and typography, we crafted a digital experience that amplifies Zaam Tours’ mission to inspire exploration and connection.

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Webpages

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Vendors

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Vendors