Tailor-made Adventure Experiences That Provide Deep-Seated Answers

Over the years, the travel industry has been marketed as an ‘escape’ from the bustles of life. At Zaam we changed the narrative. Zaam offers not an escape but a gateway into a realm where answers to questions that sit deep within the human soul is received. 

Role

Creative Project Manager, Web Designer

Date:

August 2021 – November 2021

Client

Zaam Tours

Deliverables

User Research, Competitive Analysis, Website Design

Problem

Zaam Tours, an Afro-centric travel company, needed a website that authentically captured its adventurous ethos while promoting its diverse offerings. These include “Go-Dutch” group trips, bespoke honeymoon planning, corporate adventure experiences, and their signature service of connecting the Black diaspora to Africa. Their goal was to create an engaging platform that seamlessly blends functionality with their core mission: fostering exploration and connection through curated, adventure-packed events.

Solution

We designed a dynamic and visually captivating website for Zaam Tours, blending intuitive UX/UI features with bold, adventure-driven branding. The platform highlights their diverse services, with tailored sections for group and solo travelers, couples, and corporate clients. Special emphasis was placed on showcasing their unique “Go-Dutch” trips, personalized honeymoon packages, and transformative diaspora connection journeys. Each page incorporates an adventurous flair, aligning with Zaam Tours’ emphasis on creating memorable, exploration-filled experiences.

Value Delivered

The redesigned website successfully positions Zaam Tours as a premier provider of Afro-centric travel experiences. With vivid visuals, immersive storytelling, and user-friendly navigation, it invites users to embark on group adventures, plan dream honeymoons, or book team-building corporate trips. The integration of curated adventure elements throughout the platform enhances its appeal, ensuring that visitors are inspired to explore, connect, and discover with Zaam Tours.

The Approach

As a design and digital experience partner for Zaam Tours, we aimed to bring their spirit of adventure and connection to life through a human-centered website design. Our approach focused on making the user journey seamless while highlighting the company’s Afro-centric values. Using modern, adventure-inspired design elements, a clean and engaging visual style, and a thoughtful balance of vibrant colors and typography, we crafted a digital experience that amplifies Zaam Tours’ mission to inspire exploration and connection.

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Webpages

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client Satisfaction

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Userflows

A Strategy of Discovery

To align Zaam Tours’ digital presence with its diverse offerings, we began with an in-depth analysis of the current experience and market landscape. We then reimagined the site’s vision based on audience needs and travel behaviors. From group “Go-Dutch” adventures to bespoke honeymoon planning and corporate trips, we developed a scalable, modular design system that captures the essence of Zaam Tours. The strategy also included mapping out user journeys, concepting high-value features, and building a platform that effortlessly showcases the company’s Afro-centric travel ethos and adventure-rich services.

We set out to redefine how Zaam Tours tells its story by identifying user pain points and key selling propositions. The result was a site that not only inspires travelers but also serves as a resource for meaningful travel experiences, connecting users to Africa and beyond.

A Discovery In Style

To align Zaam Tours’ digital presence with its diverse offerings, we began with an in-depth analysis of the current experience and market landscape. We then reimagined the site’s vision based on audience needs and travel behaviors. From group “Go-Dutch” adventures to bespoke honeymoon planning and corporate trips, we developed a scalable, modular design system that captures the essence of Zaam Tours. The strategy also included mapping out user journeys, concepting high-value features, and building a platform that effortlessly showcases the company’s Afro-centric travel ethos and adventure-rich services.

We set out to redefine how Zaam Tours tells its story by identifying user pain points and key selling propositions. The result was a site that not only inspires travelers but also serves as a resource for meaningful travel experiences, connecting users to Africa and beyond.

A Mobile-First Approach

In today’s fast-paced world, travelers increasingly rely on mobile devices to explore, plan, and book their journeys. For Zaam Tours, a mobile-first approach was essential to create a seamless experience that aligns with the on-the-go nature of their audience.

Conclusion

The Sapporo International Market demonstrates the transformative power of strategic project management in bridging cultural divides. By combining data-driven insights, innovative branding, and inclusive design, SIM not only met but exceeded expectations. It stands as a testament to the potential of creativity and collaboration in driving meaningful change.